To conclude the first day of the summit, MCMP had the opportunity to hear from Josh Ehrlich. After graduating from Michigan in 2016 with a degree in Communications and Media, Josh wanted to explore his passions and discovered his love for a role involving partnerships. His career journey includes positions at CAA, Universal Music Group, Caffeine, and Bright. Currently, Josh works at TikTok in Brand Partnerships, Media, and Entertainment.

The second speaker on day one of MCMP’s Winter 2022 Summit was Evan Ketai. Evan is an Account Manager at Overtime, a sports startup that is both a publisher and influencer. Evan graduated from the University of Michigan Ross School of Business in 2017, where he was involved with the Michigan Student Business Conference (MSBC). Following graduation, Evan worked at VaynerMedia for three and a half years. He worked with many different brands and campaigns, but he was still drawn to the sports world.

MCMP kicked off the first-ever Virtual Winter 2022 Summit with its first speaker, Liv Schreiber. Liv is the Director of Content Strategy and Co-Founder of Brand Caffeine, as well as an accomplished brand marketer in the fashion and lifestyle industries. Liv gave MCMP members a well-rounded overview of her career, as well as countless pieces of valuable advice.

MCMP welcomed Rebecca Rothbart, an Integrated Strategy Manager at Yahoo! An MCMP alum, Rebecca spoke about her journey after graduation, her current role, and offered thoughtful advice to our members.

Shayni’s journey at the University of Michigan began in the college of LSA. With Michigan being such a large community, Shayni searched for a smaller community to be a part of. She quickly realized her interests lie in how sports teams could profit off of sports fan bases and decided to transfer into the School of Kinesiology, switching from the major of Undecided to Sports Management. After exploring the team to fan dynamic more, Shayni learned that this phenomenon was not unique to sport and transferred to the business school to pursue a fifth year as a BBA.

Last Tuesday, MCMP was joined by Dorothy Goldstein-Stahl, New Business Development Coordinator at the National Basketball Association (NBA). Graduating from Michigan with a Sports Management degree in 2020, Dorothy interned for the Detroit Pistons before joining the NBA. An innovative and progressive company, the NBA boasts one of the youngest and most diverse fan bases with the most followers of any sport. Working in the global partnership area, Dorothy scouts new businesses to bring in to partner with the NBA.