One of the changes that we made to the e-board this year was the addition of the Organization and Education Committee. To learn more about this new committee, check out this message from committee chairs, Ranya Sareen and Alix Sholomon.

In her role at Wavemaker, Nicole places ads and devises the media strategy on where to place them; this is brand strategy. Nicole explained that strategy is a decision on how to get from point A to point B, and in order to make that transition for a brand, you need an understanding of your clients’ situation. There are some key questions to ask: How can the brand grow? What is the brand's current situation? How do consumers view the brand?

MCMP’s Winter 2022 Summit concluded with Josh Schostak, Senior Associate of New Business Operations & Customer Experience at Compass. Josh emphasized that in your career, it’s important to be able to identify what you’re good at. He recognized that he was great at building relationships, project management, and finding solutions to people’s problems. This helped Josh hone in on the areas where he could best contribute.

On Wednesday, February 9th, day two of the first-ever Virtual Winter 2022 Summit, MCMP heard from Harrison Wladis. Harrison is a University of Michigan Alumni, as well as a former President of MCMP. Following graduation, Harrison moved to Miami, Florida where he now works at one of the most prominent quick-service restaurant companies: RBI, otherwise known as Restaurant Brands International. RBI hosts a multitude of worldwide chains such as Tim Horton’s, Burger King, Popeyes, and Firehouse Subs.

Hannah Schiff kicked off day two of the MCMP Summit with a positive attitude and a lot to share. A few years ago, Hannah was in our shoes, studying Communications and Media with a minor in Writing at the University of Michigan. She was even President of MCMP (formerly known as MACS) during her senior year! After graduation, Hannah knew she had interests in entertainment, fashion, and marketing. Those passions took her through her positions at Clique, The Hollywood Reporter, Billboard, and finally to her current position at Free People Movement. In her role as marketing manager, she gets to combine her interests in fashion and marketing while engaging with her creative side.