Meet Kristina Gurgone and hear about her experience working at the advertising agency, Leo Burnett.

Want to get involved in the communications industry, but don’t know where to begin? Are you struggling to understand the differences among public relations, advertising, and marketing? It can often be confusing to separate the three practices as they are so closely intertwined. However, there are real differences surrounding PR, advertising, and marketing that are essential for understanding if you’re considering a career in the sphere.

Meet Booke Halak, a junior in the School of Literature, Science, and the Arts at the University of Michigan.

Utilizing STAR, which stands for situation, task, action, and result, will help you tackle standard interview questions, both behavioral and situational. The key to storytelling, in any facet of life, is to keep your audience engaged through a clear buildup, conflict, and resolution. When talking about yourself in interviews, think about using this same method to leave an impact on your interviewer.

The School of Literature, Science, and the Arts provides multiple resources to help the Communication and Media Studies students at the University of Michigan succeed. Arguably the two most important resources are the Communication & Media Department and its website.